by David Kessler
320 pp. Rodale, Inc. 2009
Perhaps more interesting then, is his exposé of the ways in which the food industry manipulates consumers utilizing the latest science on taste and pleasure. As the former commissioner of the FDA he has inside information and quotes industry professionals attesting to the lengths to which they will go to create an addictive product. Combined with their marketing efforts ("Betcha can't eat just one"), the book certainly paints a picture of a food environment where the public is damned to overeating, or as Kessler fancily calls it, "conditioned hypereating."